Rothy’s exists in a category of one. So to launch their first-ever brand awareness campaign, we challenged consumers to reimagine what a shoe could do.

In Rothy’s case, it’s kept 400,000 pounds of plastic from reaching our oceans, transforming plastic bottles into thread used to manufacture products that look as good as they feel. That’s the Rothy’s Effect—an uncompromising commitment to be better. You can’t help but feel that joy from the moment you slip into your first pair.

Now, that’s more like it.

Agency: YARD NYC
Creative Director: Jillian Haney
Copy Director: Harrison Combs

Rothy’s Creative Director: Caroline Reece
Rothy’s SVP Marketing: Elie Donahue
Rothy’s CMO: Tom Herbst

Director/Photographer: Jacob Sutton
Choreography: Amy Gardner
BTS Photography: Gwen Rodgers

Rothy’s Lead Stylist: Sam Kidd
Stylist: Caroline Newell